Welcome to the Agency Partner Guide!
The Favorited Agency Program connects agencies and creators to grow talent, build community, and create lasting success.
This guide is for Agency Partners and covers everything you need to understand your partnership, from program structure and earnings to best practices for managing and supporting creators.
Favorited is dedicated to helping agencies thrive by championing emerging creators and fostering authentic, engaging communities.
1. Agency Roles & Definitions
Agency Partner: An agency that participates in the Agency Program.
Agency Creator: A creator who belongs to an agency participating in the program.
Regardless of your role, the program is designed to foster collaboration, growth, and opportunities for both partners and creators alike.
2. Program Overview
What is the Favorited Agency Program?
The Favorited Agency Program is a partnership between Favorited and approved agencies that represent and mentor creators on the platform. The program provides agencies with tools, insights, and dedicated support to help manage and grow their creator networks.
As an Agency Partner, you play a key role in recruiting and developing emerging creators — offering guidance, creative direction, and community support to help them thrive on Favorited.
3. Earnings
How do agencies earn through the Favorited Agency Program?
Agencies are paid directly by the platform. Creators, whether in an agency or not, always keep their total share of the gift value. Favorited’s platform share supports tools, programs, and the Agency Program. Agency earnings come from Favorited’s share, never from a creator’s share. For more details, please refer to your Agency Consulting Agreement.
4. Joining, Recruitment
Joining the Favorited Agency Program
Agencies can apply to join the Favorited Agency Program through the Agencies & Partnerships Form. Once approved, you’ll gain access to the tools and support you need to begin recruiting and managing creators on the platform.
Approval Requirements
- To be approved as an Agency Partner, agencies must meet Favorited’s eligibility criteria and demonstrate their ability to support and develop emerging creators.
Agencies Are Evaluated Based On:
Experience: Proven success in mentoring or managing creators, talent, or live content.
Growth Potential: A clear strategy for helping creators expand their audience and earnings.
Community Alignment: Commitment to Favorited’s community standards and creator well-being.
Professional Conduct: Transparent and ethical practices that reflect Favorited’s values.
Once approved, you’ll receive onboarding materials, access to analytics and support tools, and ongoing partnership resources to help your agency grow.
Recruiting Creators
Agencies are responsible for recruiting and inviting creators to join their roster. Creators must manually accept an invitation within the app before becoming part of your agency.
Recruitment Criteria
- Agencies may only recruit emerging creators who have earned less than 100,000 coins year-to-date on Favorited. This ensures agencies are focused on discovering and developing new talent.
Favorited continuously reviews program criteria and may adjust requirements as the platform evolves.
Creator Transfers
- If a creator leaves an agency, they must complete a 30-day waiting period before joining another. Agencies should be mindful of this timeline when recruiting new creators.
Leaving the Program
If your agency decides to step away from the program, please complete the Agencies & Partnerships Form. Our team will assist with the off-boarding process and ensure your creators are notified and supported during the transition
5. Program Policies and Standards
Partner Responsibilities
Agency Partners must uphold Favorited’s guidelines, communicate transparently with creators, and actively support emerging talent while modeling professionalism, inclusivity, and positive engagement.
Program Compliance
Favorited reviews agency performance to ensure standards are met. Agencies that engage in misconduct, misrepresentation, or fail to support creators may face review, suspension, or removal.
Reporting Misconduct
If you believe an agency or representative has violated guidelines or acted unethically, submit a report through the Agencies & Partnerships Form. Favorited will review and take appropriate action.
6. Best Practices
The most successful Agency Partners are those who lead with collaboration, transparency, and genuine support for their creators. The following best practices can help your agency build trust, drive growth, and make the most of the Favorited platform.
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Prioritize Creator Development
Empower your creators by offering regular feedback, performance insights, and growth strategies. Focus on helping them strengthen their content, build community, and achieve long-term success.
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Communicate Consistently
Maintain open, respectful communication with your creators. Regular check-ins, clear expectations, and active listening help build trust and ensure smooth collaboration.
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Lead with Integrity
Uphold professional and ethical standards in every interaction — both within your agency and across the Favorited community. Transparency builds credibility and attracts top talent.
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Support Emerging Talent
Favorited’s Agency Program is built around discovering and developing new creators. Focus on nurturing emerging voices, and provide the structure and encouragement they need to grow.
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Stay Engaged with Favorited
Keep up with platform updates, new tools, and policy changes. Partnering closely with the Favorited team ensures your agency and creators always have access to the latest opportunities and insights
💬 Need help?
Visit our Agency Support Center for similar guides, helpful resources, and so much more! If you still need assistance, you can reach our team directly anytime through the Agencies & Partnerships Form.
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